Brief

“We are currently looking to make the checkout process on our web app easier and more user friendly and to align it with the norms of other players in the e-commerce industry.”

The challenge

• Build a clear User flow
• Improve checkout experience

Starting points

• Minimum 1 user per day orders 2+ gift cards
• Clients : Corporate & Private (B2B / B2C)
• 60% of mobile users
• average user’s age 18-40 y.o.
• 70% of users - females

Empathize 💭

In order to personalize the user for whom we are designing, based on research a new User Persona was created.

The Problem (Updated)

Again, in order to empathize with our user, I specified the problem for further research and one user flow.